Overview
Returning as the creative lead for the second consecutive year, I took on the full suite of responsibilities for ACSIS 2025, including design, digital & print collateral, social media, marketing direction, website direction, and event management support.
ACSIS 2025 arrived with bigger ambitions, a growing audience, and the weight of a year’s worth of momentum behind it. The creative output had to evolve to match.
Held across two days on 21–22 November 2025 in London, ACSIS 2025 brought together leaders, diplomats, investors, entrepreneurs, and advocates from across Africa, the Caribbean, and the wider diaspora — advancing a unified vision for resilient economies, equitable systems, and bold cross-regional partnerships. This was a landmark edition in every sense. ACM’s role was to make sure it looked and felt like one.
The likes of ACSIS’ digital presence, curated and maintained by Aza Creative Media helped to attract sponsorship from the likes of Afreximbank & The CARICOM Development Fund.
You can read the official event summary here.
Work Scope
Brand Identity & Visual Language:
Every year of ACSIS needs to feel like a chapter in a growing story — familiar enough to carry the brand forward, but distinct enough to signal progress. For 2025, I evolved the visual identity to reflect the summit’s growing scale and international ambitions, while maintaining the consistency and authority the brand had established the year before. That design language then carried through every single deliverable that followed.
Brand identity included the development of the new ACSIS Logo, Summit Logo, and other digital collateral.
Social Media:
The social media campaign for ACSIS 2025 began where 2024 left off — with an already-established audience and a higher bar to clear. Over the months of build-up to November, I planned, designed, and managed the full content output across all platforms: speaker announcements, partnership reveals, event information, thematic content tied to the summit’s core pillars. I continued to design the graphic layouts and social media campaigns. Social media marketing was assisted majorly by Thomas Bold (On Your Left Marketing), with later support from Nelly Essien.
By this point, the ACSIS social media presence had genuine traction, which meant the content had to work harder to sustain and grow it. Each post was purposeful, each campaign beat considered — building anticipation across a growing and increasingly engaged community.
Print & Digital Collateral
The design workload across ACSIS 2025 covered every printed and digital format the event demanded:
Pop-Up Banners:
Designed to set the visual tone across the summit venues from the moment delegates arrived. With an audience of High Commissioners, senior policymakers, and international business figures, the banners had to carry real presence.
Event Brochure:
I produced the entire event programme, designed with Adobe InDesign, the 50 page booklet included speakers, previous event summaries, sponsor adverts etc. The programme was designed to reflect the summit’s evolution — bolder, more assured, and befitting an event now on the cusp of global expansion. A copy is available here – note the quality is compressed.
Post Event Booklets:
Once the summit ends, the work isn’t over. For ACSIS 2025, I produced the official post-event brochures for both days of the summit — documents that serve as the permanent record of everything the event achieved. Each day received its own brochure, and each cover was designed to reflect the weight of what had taken place inside those rooms. Bold, professional, and unmistakably ACSIS — the covers needed to work as standalone pieces of collateral, the kind a prospective sponsor or partner picks up and immediately understands the calibre of the organisation they’re looking at.
You can view an example of them on the ACSIS website here.
Invitations:
Formal invitations produced for a delegate list that again included senior diplomatic and political figures. The design communicated the prestige of the occasion before the event details were even absorbed.
ID Passes:
Functional, polished, and consistent with the wider visual identity — exactly what a summit of this calibre requires at the door.
Business Cards:
Designed for ACSIS representatives, clean and on-brand for use across both days and beyond.
Letterheads:
Official templates maintained and updated for ACSIS’s 2025 correspondence.
Flyers:
Promotional materials designed for distribution ahead of the summit, extending reach across physical and digital channels.
PowerPoint — Running Order Decks:
Across two packed days of panels, keynotes, and dialogue sessions covering everything from the Blue Economy and climate-adaptive development to reparations and an Africa-Caribbean tech corridor, the presentation decks had to keep pace with a demanding programme while remaining visually consistent throughout.
Video Promotional Advert
A promotional video was produced for ACSIS 2025 to drive awareness and attendance in the lead-up to the summit — capturing the ambition of the event and giving prospective delegates and partners a clear sense of what ACSIS represents and why it matters. ACM directed the shoot and the script, in London, and edited the advert entirely. Videography was supported by Madison Tavares, including audio recording.
You can view the advert by clicking on the image below.
Website Design & Management
The ACSIS website continued to be a living platform throughout 2025 — updated regularly with new speakers, programme information, partner announcements, and post-event coverage. I directed the site across the full campaign, ensuring it remained a credible and current front door for an audience that included investors, diplomats, and media.
The website maintenance and back end design was supported by MightyCurvets.
Internal File & Project Organisation
For the second year running, I managed the internal file and asset structure for the ACSIS team — keeping everything organised, accessible, and consistent across a project that generates a significant volume of working files. In a project of this scale, running over many months with multiple stakeholders, good organisation is what keeps the creative output flowing without friction.
Event Photography
I was behind the camera across both days of the summit — capturing the moments, the speakers, and the atmosphere of an event that deserves to be properly documented. That photography fed directly back into the post-event content cycle, live social media coverage, and the summit’s growing archive.
The event was supported by a team of photographers and videographers from ABN TV, and Kaydienne Mitchell.
Event Design Management — On-Site Direction
Managing an event of this calibre requires more than logistics. It requires knowing the programme inside out, anticipating what’s coming next, and making decisions in real time that protect the experience for every person in the room. Having done it the year before only sharpened the approach. ACM was responsible for the social media output (supported by Thomas Bold & Alys Beckley). Further kudos to Sekinah Sanni, without her managing operations, the event would have fallen apart.Hospitality and reception was organised and supported with Elizabeth Flanders (Event Connoisseurs).
A Final Note
Two years in, and the scope of what ACSIS is building becomes clearer with every edition. A summit that started as an ambitious vision for South-South economic cooperation is now announcing global expansion, securing diplomatic pledges from High Commissioners across multiple nations, and attracting an audience of serious capital deployers and development specialists.
Being trusted to carry the full creative and operational responsibility for that journey — for two consecutive years — is something I and ACM don’t take for granted. ACSIS 2025 closed with a call for stronger support of African and Caribbean businesses and a reaffirmation that unity, cooperation, and action will drive lasting transformation. It’s a message that resonates well beyond the room it was said in.
Aaron Adal 