Overview

Amical Auto-Parts is an auto parts retailer based in Port-au-Prince, Haiti — a business serving a market where reliable, well-designed digital commerce is far from a given. The brief was to build a website that worked hard: not just a professional online presence, but a fully functional storefront that could handle a product catalogue and convert browsers into buyers through a checkout experience tailored to how their customers actually communicate.

This has been one of my longest-standing client relationships — a partnership spanning over five years built on consistent delivery and genuine trust. All design and development work was delivered with French-language content throughout, working directly within the linguistic context of the client and their market.

You can view the live website here.

Scope of Work

Web Design — Pages, Layout:

The site was designed from the ground up with clarity and usability at its core. Auto parts retail demands strong product presentation — customers need to find what they’re looking for quickly and trust what they see. The layout was structured to support that journey, with clean page design and custom graphics (see below) that gave the brand a polished, professional identity in a competitive market.

Graphic Design:

I produced the full suite of supporting graphics for the site — web banners, in-page banners, and custom product category icons. These aren’t decorative afterthoughts; in a product-heavy retail environment, clear category iconography helps customers navigate quickly and confidently, while well-designed banners give the storefront a visual energy that keeps the brand feeling alive. Every graphic was designed to be consistent with the wider site identity, ensuring the finished product felt cohesive from the homepage through to the product listings.

Back-End Development — Product Database Management:

Behind the front-facing design, I built and managed the product database underpinning the store — structuring and maintaining the catalogue so that inventory could be organised, updated, and presented accurately at scale. Managing this on behalf of a client operating in a different country required clear systems and reliable processes that worked without constant oversight. The format settled on was an Excel connected based model, allowing for easy updates and maintenance post-delivery.

WhatsApp Store Integration:

WhatsApp is the most widely used platform in Haiti. Perhaps the most distinctive element of the build was the WhatsApp checkout flow. Rather than routing customers through a conventional e-commerce checkout, a system where customers could express checkout directly from the store was integrated — with their order details sent straight to WhatsApp for the Amical team to process. In a market like Haiti, where WhatsApp is the primary channel for business communication, this wasn’t a workaround — it was the right solution. It met customers exactly where they already were and made the purchase journey faster and more intuitive than a standard checkout would have been.

A Final Note

Ricardo Lartigue, Director at Amical Auto-Parts said that the work helped them “redefine and improve their brand image” and inspired them to develop their digital profile further. Five years on, that’s the kind of relationship I value most — one built on consistent delivery, mutual respect, and creative solutions that actually move a business forward. Designing for a market you’re not physically in, in a language that isn’t your first, demands careful listening and precise execution. This project has been a great example of both.