OVERVIEW
Working with Embodiment Celestial as their Graphic Designer, primarily focussing on product advertisement and social media visual communication has seen measurable success to date. Embodiment Celestial now attracts over 400,000 followers on their Instagram (ca. January 2025), an increase of 27% during my tenure as their graphic designer providing visual materials.
Embodiment Celestial is a brand dedicated to holistic wellness and spiritual enlightenment, offering a range of resources designed to guide individuals on their journey toward higher consciousness. Embodiment Celestial pushes traditional narratives, offering an alternative cabal perspective to current affairs, centred on the United States.
Central to their offerings is the Celestial University, an online platform that provides courses blending modern insights with ancient wisdom. These courses cover topics such as astral projection, lucid dreaming, and esoteric studies, aiming to empower individuals in their spiritual growth.
To foster a sense of community and shared purpose, Embodiment Celestial has established the Celestial University Community, uniting over 54,000 active members (175,000+ enrollments) in the pursuit of profound transformation through the mastery of thought, word, and action. They also offer an affiliate program, allowing individuals to share love and enlightenment through social media while earning passive income, thereby expanding the reach of their mission.
Work with Embodiment Celestial (EC) has continued from early March in 2023 to present, with 18 projects completed to date.
All designs have been compressed on this page. The image quality has been sacrificed for web storage! This does not reflect the real outputs I produce.
PRODUCT & 3D DESIGN
I have consistently designed the 3D mockups and several packaging designs for EC for the breadth of their product catalogue, with the primary display being featured on the website focussing on maintaining the theme of the brand to give a cosmic, futuristic feel.
BOOKS
3D mockups of book hard and soft covers provide a realistic and professional presentation for authors and publishers, showcasing their designs with depth and dimension. These mockups highlight details like textures, finishes, and lighting, making them ideal for marketing, online listings, and promotional materials. EC books come in 3 options, a sturdy hardcover with embossed elements, and a sleek paperback with a matte or glossy finish, and an e-book edition.
BOXES & STICKERS
3D mockups of boxes and stickers are essential for presenting packaging and branding designs in a professional and visually engaging way. These mockups showcase realistic textures, lighting, and perspectives, allowing EC and their customers to visualize artwork as it would appear on actual products. I designed the designs and 3D mockups for the boxes and layer styles and models of the stickers and cards. A selection is shown below.
ACCESSORIES
EC offer a wide range of accessories and products within their catalogue, some 3D mockups are shown below. Designs range from Epoxy Pyramids, Metallic Cups and Straws, Notepads, Phone Stickers, Cutlery and more. These mockups showcase realistic textures, lighting, and perspectives, allowing EC and their customers to visualize artwork as it would appear on actual products. .
SOCIAL MEDIA & ADVERTISMENT
I created visuals for elements of the Social Media (SM) for EC, including bespoke content themes to promote their products and courses, the page design elements such as banners, profile photos, story templates, highlight covers etc. – content is then later populated by the social media team who write the captions, scheduled posts. Examples are shown below:
PROFILES
A social media profile is equivalent to how the front of a store, building or office looks. Imagery is important, I have designed many of ECs social media graphics over different phases to be consistent with each other, having customised banners with different text to promote sales, promote sign-ups, and create a brand story. EC primarily promote their business on Instagram, Facebook, X, YouTube and TikTok.
SOCIAL MEDIA POSTS
Below is a selection of social media posts & story posts I have designed for EC, linking to their website and brand content. Some other campaigns are also shown, this carousel is periodically updated.
I have also designed the graphics for several “infographic” content campaigns, these are shown below. Note a sample has been taken from each campaign. The content of graphics was supplied by EC, and does not reflect my personal views.
SOCIAL MEDIA STORIES
BRAND PRINT MEDIA
The print media designed for EC includes flyers posted with each order, pop-up banners for event and conference promotions and business cards. The following sections showcase the bespoke designs I curated for this project.
POP-UP BANNERS
A banner serves as a striking visual centerpiece for events, markets, and retail displays. The banner was crafted to capture attention while providing an easy way for customers to connect directly with the brand through a prominently featured QR code.
The QR code is strategically placed to encourage interaction. When scanned, it directs users to the brand’s website, where they can learn more about EC’s services, explore products, and make purchases. This seamless integration of physical and digital engagement boosts brand visibility and enhances accessibility for customers.
PRODUCT FLYERS
I designed the flyers (A5) for EC’s best-selling products, which are placed in each order. Details such as pricing, specifications, and a compelling call to action are presented in a structured hierarchy, guiding the viewer effortlessly. By integrating branding elements, icons, and modern design trends, my flyers create a strong visual presence, making them perfect for marketing campaigns, promotions, and product launches. A selection is displayed below:
ORDER CARDS
I designed the front & back covers seen below. I carefully balanced the design to ensure it was visually engaging while maintaining readability and alignment with the brand’s identity.
CLOSING REMARKS
Collaborating with Embodiment Celestial continues to be an interesting experience, allowing me to craft designs with creative freedom that align with their vision and values. Their commitment to quality, creativity, and impactful storytelling has provided the perfect foundation for visually compelling and strategically effective designs.
Beyond this project, the brand is involved in a range of initiatives, from educational platforms like Celestial University to publishing transformative books that inspire personal and spiritual growth. Their dedication to holistic enlightenment and creative expression extends across multiple mediums, making each design project an opportunity to contribute. To date, over 15 projects have been successfully completed between myself and Embodiment Celestial.
Through thoughtful execution and attention to detail, I’ve ensured that each piece reflects their brand identity while engaging their target audience. I look forward to future opportunities to create meaningful and visually striking work that continues to elevate their presence.
Aaron Adal 