Overview

Anacocoa is a Haitian cocoa brand with ethically sourced Criollo cacao, one of the rarest varieties in the world, grown in Haiti and sold to chocolate lovers across the island and into the US market online. The brand takes its name from Queen Anacaona, a Taíno ruler whose legacy is woven into the history of the island itself. The mission is rooted in fair trade, farmer empowerment, and the economic development of Haiti through premium, sustainably produced cacao.

My job was to build a digital presence that communicated both the quality of the product and the integrity of the story behind it, and to give Anacocoa the e-commerce capability to sell directly to an international audience.

You can view the website here.

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Scope of Work

Web Design:

The Anacocoa website was designed to feel as premium, yet true to its roots, as the product it represents. Clean, warm, and visually rich — the layout guides visitors naturally from the brand story through to the product and into the shop, reflecting the care that goes into the cacao itself. Every page was built to serve both the Haitian domestic audience and the growing US customer base discovering Anacocoa online.

Graphic Design:

The full suite of on-site graphics was produced as part of the build — background visuals, feature imagery, and brand graphics that give the site its character and keep the visual identity consistent from the homepage through to the product pages. The design language had to balance the earthy, natural quality of the product with the premium positioning Anacocoa occupies in the market.

3D-Product Static Mockup:

The renders, including the double-pack hero visual on the homepage, give the product genuine shelf presence in a digital environment, building the kind of visual trust that converts browsers into buyers.

E-Commerce Setup:

The full e-commerce feature set was configured to allow Anacocoa to sell directly to US customers online — product listings, checkout flow, and the infrastructure needed to operate as a functioning transatlantic retail business. Getting this right was essential to the brand’s growth strategy, opening a reliable revenue channel beyond the physical retail locations in Haiti.

A Final Note

Ralph Auguste at Anacocoa described the work as having transformed the brand and contributed directly to it gaining traction, which is exactly the outcome the work was aimed at. Brands rooted in sustainability and cultural identity are exactly the kind of projects that get the best out of me, and Anacocoa is a great example of what happens when strong creative direction meets a product worth believing in.